December 2011
5 posts
Adaptive Bitrate Technology: Meeting the... →
As the demand to deliver content to consumers on multiple screens continues to grow at a rapid pace, companies adapt their methods and means to meet the challenge. It’s no longer a notion or…
Webcasting Tips and Tricks From the Enterprise →
Last month I had the pleasure of participating on a panel session: Webcasting Tips and Tricks From the Enterprise, at Streaming Media West. The panel was comprised of several enterprise video…
Enterprise Video Trends: A Real World Perspective... →
Nick Balletta has been in the live webcasting business for a long time, and as CEO of Talkpoint, his company has helped shape the online video industry by providing clients, the…
ivi TV Founder Todd Weaver: Fighting for the... →
One of the biggest stories of 2011 is what the future of television will look like as service providers, consumer electronics manufacturers and content aggregators all jockey for the prime…
The Future of TV and The Great Unbundling of Video... →
We’re in the end game of the of the great unbundling of video services, says Jim Louderback, CEO of Revision3, as next generation television channels shift from traditional models to IPTV…
September 2011
1 post
Where's Klessblog? →
For many of you who have followed this blog, you may have noticed that things have slowed down here a bit at Klessblog, and I wanted to take a moment to give an update on where I’ve been and…
August 2011
3 posts
Why does content have less cut through in the...
Via Scoop.it - onlinevideo By Tod Sacerdoti, CEO BrightRoll Among the 28 million online video consumers in America, it is fascinating that only five content producers have an online audience of more than one million unique viewers. In fact, five of the top ten largest online video properties produce no content at all and, if the U.K. follows a similar path to the U.S. market, by the end of this...
Online videos may offer most bang for medical...
Via Scoop.it - onlinevideo Of all the digital and social media tools available to them, hospital marketers say online video is one of the most effective. Experts said the same could be true for physicians as well. A survey of hospital marketing professionals by Acsys Interactive, a Farmington, Conn.-based digital media marketing firm, looked at how hospitals use digital media tools in their...
5 Marketing Lessons From Old Spice | Inc.com
Via Scoop.it - onlinevideo Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing success… He was “the man your man could smell like.” We looked away from him and were suddenly transported onto a majestic ocean liner. An outstretched hand offered us “two tickets to that thing you love,” shortly before the tickets...
November 2010
3 posts
Delivering Content to Mobile Devices →
With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets,…
Online Video by the Numbers: Analytics, Reporting,... →
Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications…
The New Video Landscape: Multi-platform... →
For the second year in a row, in a keynote address at the Online Video Platform Summit, Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented…
October 2010
12 posts
New Strategies for Marketing and E-Commerce →
< Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition…
If You Publish It, Will They Come? →
You can have the most compelling content in the world, but if people aren’t aware of it and can’t find it easily, it won’t make any difference. From search engine optimization to social…
But What About the Content? Curation, Aggregation,... →
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your…
How to Choose the Right Online Video Platform for... →
The online video platform market has exploded in the last year, with dozens of new vendors offering solutions. Different platforms offer different features and target different kinds of…
Online Video Platform News Update, More Serious... →
The Online Video Platform Summit is only about a week away, and the market has seen significant change since the inaugural event held last year. According to a recent research report from
My Updated Business Cards for Online Video... →
It’s been more than two years since I’ve updated my social media business cards, and I proudly present this new design.
Why new business cards? Who cares? Who even uses business…
Videoconferencing Legend: A Tribute to Bob Bodine →
Great leaders are known for their vision, and it’s more than just an impression that they leave – it’s inspiration. I worked for one of the greats early in my career as a video professional…
Cisco Brings TelePresence to Consumers with ūmi →
Over a year ago, I had heard from a friend who works at Cisco that the company would was working on a consumer TelePresence product. After much anticipation, Cisco officially announced…
5 tags
WatchScrewed becuase your mom joined Facebook? Just install the ‘Damn it, my mom is on Facebook’ filter.
Online Video Platform Summit Full Program with... →
Solutions and Strategies for Publishing Your Video on the Web In less than a month, Streaming Media West and the Online Video Platform Summit will invade Los…
Skype and Twitter "Do the CEO Shuffle" →
The latest dance craze sweeping the tech world is, “Do the CEO Shuffle” with two notable and high profile positions being filled yesterday at Skype and Twitter. While this is not a new dance…
Time's Up for 12seconds.tv, "Twitter for Video"... →
In an email to the community of 12seconds.tv users, called “12ers”, co-founder Sol Lipman announced today that the 2-year old startup known as the “Twitter for Video,” would officially end…
September 2010
4 posts
Howcast Knows "How To" Build a Media Company →
Learning how to do things can be challenging and complicated, but with the rise of online and mobile video, it’s become easier to learn by watching instructional video content. The…
New Flip UltraHD Finally Promises An External... →
A new line of Flip Video cameras was announced today by Cisco, including more affordable versions of the UltraHD ($149.00-199.00) and MinoHD $179.00-229.00) pocket camcorders, with a…
Announcing the Strategic Video Awards →
The 2010 Strategic Video Awards is a new video awards program, created by Arizona-based marketing agency McMurry’s Center for Professional Excellence, to showcase videos that serve a…
Skype Introduces 10-way Video Calls, But Is It... →
Yesterday Skype released on update to its popular video chat and VoIP client with a second beta of Skype 5.0 for Windows, that introduces group video calls with up to 10 people. The…
August 2010
4 posts
Oh Snap! Cisco Wants to Buy Skype Now Too? For... →
On the heels of Cisco’s acquisition of Extend Media, rumor has it that the data-networking giant has made an offer to acquire Skype before the Internet telephony company makes an IPO,…
¡Viva La H.264! MPEG LA Liberates H.264/AVC For... →
The video codec format war heated up last week, with the announcement by the MPEG LA, that it has freed up the license of the H.264 AVC (Advanced Video Coding) codec, and will not charge…
Cisco Extends Its Reach, Acquires ExtendMedia for... →
Yesterday, Cisco Systems Inc. announced further expansion of its global video M&A strategy with its intent to acquire ExtendMedia Inc., to power its multi-screen delivery and “TV…
Please Vote for this SXSW 2011 Panelpicker Session... →
Malaika Mose, of Mose Publishing LLC, is organizing a panel session that is part of the SXSW 20011 PanelPicker program titled, Beyond the Box Office: Distributing your film online, and…
June 2010
4 posts
Elemental Delivers GPU-Accelerated Video Streaming... →
Last month at Streaming Media East, Sam Blackman, CEO and Co-Founder of Elemental Technologies, demonstrated Elemental Live and Elemental Server, two enterprise-class video processing…
Kaltura Brings Flexibilty and Control to Online... →
At Streaming Media East last month, Kaltura Co-Founder and CEO Ron Yekutiel illustrated the key differences between his company from the other online video platforms on the market. The two…
Brightcove and FreeWheel Launch HTML5 Video... →
This past month at Streaming Media East in New York City, Brightcove announced a partnership with video ad management and monetization company FreeWheel to bring the first HTML5 video…
Ooyala Adds YouTube Video Management Tool to... →
A few weeks ago, at Streaming Media East in New York City, Bismarck Lepe, Ooyala Co-Founder and President of Products, demonstrated the new YouTube video management functionality within…
May 2010
4 posts
Jeffrey Hayzlett, Kodak CMO at Streaming Media... →
I caught up Jeffrey Hayzlett, two weeks before his departure as Eastman Kodak Company’s energetic and boisterous, celebrity CMO (Chief Marketing Officer), at Streaming Media East 2010, where…
Quickly and Easily Master Online Video Promotions... →
Last week on Tuesday, May 18th, 2010, I spoke at the Eastbay LocalPreneurs Meetup Group about how you can use low cost video tools and creative techniques to boost your business. The title…
How to Produce Flip Videos that Inform, Engage and... →
Last week, I was a featured speaker on a webinar hosted by Ragan Communications on, “How to produce Flip videos that inform, engage and entertain your employees.” I wore my day job hat for…
Google Releases VP8 as Open Source Royalty Free... →
After much anticipation, big news came from the Google i/O developers conference today as Google announced the release of the VP8 video codec as a royalty free open source license. The…
February 2010
11 posts
CEO Conversations: Ron Yekutiel, Kaltura - Part 2:... →
In part two of my CEO Conversation with Ron Yekutiel, he describes the disruption that Kaltura caused within the online video market with the release of Kaltura’s Community Edition, a…
CEO Conversations: Ron Yekutiel, Kaltura's Open... →
Ron Yekutiel stands tall among the competition, and aside from the fact that he’s over 6 feet tall, he’s the Chairman, CEO and Co-founder of Kaltura, the first and only open source online…
Online Video Gets Serious in 2010, and it's only... →
With almost two months into 2010, the daily news feeds have been filled with updates on the online video space. From funding announcements, M&As, new product and service rollouts, broad…
Google Finally Acquires On2, What's Next for... →
After many long months and several offers increasing their bid, Google has won over the On2 shareholders with an additional $26.5 million on top of their original $106.5 million to purchase…
Brightcove To Power Mobile Video Explosion,... →
Brightcove has upped the ante again, announcing support for the upcoming release of Adobe’s Flash Player 10.1 with its Mobile Experience for Flash 10.1, an optimized mobile version of…
Veoh Enters the Deadpool, Leaves Blood in the... →
The news that the troubled online video sharing site Veoh has filed for Chapter 7 bankruptcy to liquidate the business, doesn’t come as a surprise to the many who had predicted its…
Announcing the "Streaming Production & Flash... →
Streaming media guru Jan Ozer and Flash expert Lisa Larson-Kelly are teaming up to present a one-day intensive workshop on “Streaming Production & Flash Delivery” to be held on March…
Online Video Platform Summit: Building Value with... →
In this final video from the Online Video Platform Summit, this panel discusses how interactive video experiences build value and engagement with online viewers. Interactivity by…
Online Video Platform Summit: Redefining... →
Established methods of monetizing online video content include: advertisement, sponsorship, merchandising, licensing and acquisition, paid syndication, subscription and pay-per-view,…
Online Video Platform Summit: Online Video... →
This is the second Online Video Platform Showcase from day two of the Online Video Platform Summit, featuring Multicast Media, Datpresenter, Sorenson 360, and Ooyala. As in the previous…