Via Scoop.it - onlinevideo

Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing success…   He was “the man your man could smell like.” We looked away from him and were suddenly transported onto a majestic ocean liner. An outstretched hand offered us “two tickets to that thing you love,” shortly before the tickets magically dissolved into diamonds. Then he was on a horse. Really.   This crazy-yet-crisp introduction to one of the most popular viral ad campaigns in history, which aired for the first time during last year’s Super Bowl showdown between the Indianapolis Colts and the New Orleans Saints, sparked an Internet phenomenon, reaching more people than Procter & Gamble (Old Spice’s parent company) could have possibly fathomed. The ad amassed 220,000 YouTube views in the few short hours after the Super Bowl, and the video continually gained about 100,000 views every few hours. Even comments on sites like 4Chan and YouTube were overwhelmingly positive. The video had gone officially viral…
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