Via Scoop.it - onlinevideo

Of all the digital and social media tools available to them, hospital marketers say online video is one of the most effective. Experts said the same could be true for physicians as well.   A survey of hospital marketing professionals by Acsys Interactive, a Farmington, Conn.-based digital media marketing firm, looked at how hospitals use digital media tools in their strategies and how they expect those strategies to change in the next couple of years.   The media tool deemed most effective was online videos, with 12.9% of respondents saying they are extremely effective and 33.7% saying they are very effective. More than 50% said the level of resources devoted to online videos is expected to increase significantly during the next few years.
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