Why does content have less cut through in the online video space than it does in television? - Marketing News | UTalkMarketing
Via Scoop.it - onlinevideo
By Tod Sacerdoti, CEO BrightRoll Among the 28 million online video consumers in America, it is fascinating that only five content producers have an online audience of more than one million unique viewers. In fact, five of the top ten largest online video properties produce no content at all and, if the U.K. follows a similar path to the U.S. market, by the end of this year aggregators will dominate the online video advertising charts…
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